It can also be defined as the application of all marketing techniques to products, product categories or brands. Brand management always prioritizes the customer and follows a customer-oriented process. In carrying out this process, there are two important decision-making areas to consider. These; basic brand strategy decisions and marketing mix decisions. In the strategic approach, the responsibility belongs to the brand and all products of the brand. Brand management is a single title that includes multiple factors and aims to achieve long-term results by setting short-term goals. The use of graphics, logos, photos and symbols should not slow the page opening speed.
Acceptable fonts should be used.
The compatibility of visual and textual content with SEO should make readers curious and rich in promoting products and services.

Corporate Image

The formation of positive or negative thoughts about images, objects or entities that can take a long or short time to form and which are the result of the interaction of elements in personal thoughts is called images. Corporate image; it is the idea that makes up an institution. It allows internal or external shoppers to obtain information about the institution. This is the impression or impact a person, an organization, or a community wants to have on others.

Crisis Management

We can talk about the existence of an incubation period for crisis management. Sometimes he even says that a crisis is coming, but we may not be aware of these signals. Even though the signal is on, it can take some time to press the emergency button. The pre-crisis period is important here. If a start is detected, preventative measures are taken to initiate it. Then, of course, the crisis is tried to be overcome with the least damage. Not every crisis ends in disaster. Crises can be overcome with the right actions, right strategies, plans and current defense.

Brand Positioning

Brand positioning is a business that aims to create a permanent and special place for the brand in the minds of the consumers determined as the target audience through marketing and advertising. Positioning is the starting point for building strong awareness among competitors and gaining competitive advantage. Positioning is the foundation for building a strong brand and gaining a competitive advantage.

Realistic Goals

First, you have to think about what you want to achieve and then stick to it. You also need to set goals that can motivate you and write to reflect. Next, you need to plan the steps you need to take to achieve your goals. Goal setting is a powerful process that can be used to think about your ideal future, realize your vision for the future, and motivate yourself. The goal setting process can also help you choose where you want to go.

Reputation Management

Reputation management is a comprehensive management process and should be taken seriously. Organizing this management process is to create perception. Natural persons or real institutions or any brand can participate in this process. The reputation of any entity (individual or organization) that interacts with the community can be managed.

Customer Analysis

Customer analysis is one of the most important elements in a business plan. By analyzing customers, you can understand the target market required for operations and develop more appropriate strategies to attract customers. Knowing your customers is crucial to your company’s success. If you do not know who your customers are, their age, socioeconomic class, interests and sensitivities, you will not be able to communicate with them properly. Essentially, this means skipping big opportunities and not getting permanent customers.

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